Friday, 1 October 2010

Mom's and Consumer Marketing

Mom's and Consumer Marketing

If you are a business owner you probably already know that in most families, it is mom who has the final say on purchases. Moms have their finger on the pulse of the household and they know what the family needs, what they can spend, and what is absolutely not allowed in their home! So if you are a savvy marketer you are already targeting moms. If you haven't approached this segment of the consumer market, read on. Not all moms are after the same things. Different stages of parenting require different types of products. However, you can effectively market to the mommy segment that will benefit from your product. New mommies. These are the moms who are unsure about what they will need to be th

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