Branding & Marketing Defined, and How to Fuse Them Together for Maximum Results
Simply put, your “brand” or corporate image is the impression formed at every point of contact with your prospects and clients.
The dictionary definition of “branding” usually refers to the name and image of a product or service. However, in the business world we take it a few steps further. BNET defines branding as:
a means of distinguishing one firm's products or services from another's and of creating and maintaining an image that encourages confidence in the quality and performance of that firm's products or services.
We like this definition much better! It accurately describes the overall effect, goals and purpose
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