Online Marketing: Business Case or Business Waste
This article will explain some of the advantages of online marketing via search engine results page (SERP) and then provide several business case examples of using SERP and potential opportunities.
Since the mid-1990s businesses have sought answers to how to improve sales by taking advantage of the many facets of online (internet) marketing.You name it, it has been tried; email, banner advertisement, pop-up, pop-unders and search engine marketing (pay per click) has crowded the information highway. Some have proved successful and some have been proven foolhardy, regardless of the outcome, they have all been repeatedly tried and are still in use.
Companies, like Amazon.com, ha
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