How to define "integrated marketing" concisely. Also, is this practice out of date already?

Question by luluthecatdx: How to define "integrated marketing" concisely. Also, is this practice out of date already?
thx


Best answer:
Answer by Roy WIntegrated Marketing Communications (IMC) is concerned with developing relationships with customers. This is opposed to sometimes adversarial (unfriendly) attempts to sell goods to customers. Integrated marketing communications has been implemented in Fortune 500 companies.

http://en.wikipedia.org/wiki/Integrated_marketing

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