Marcomm? What's That?
I've been a "marcom" professional for more years than I care to admit. And to this day, when asked what I do for a living, marcom elicits a quizzical look, or a hmmmm, or simply the next question in the series, "what's that."
Say you are a crisis manager, teacher or even a publicist, and the questions end there – the name pretty much communicates the job description. Not so with a marcom professional.
I used to give my "60-second pitch" explaining that marcom is short for marketing communications, and that it simply means that I assist clients with their communications, marketing, and outreach activities.
"Oh, – you are in public relations." Well, that's part of it. "I see – you are
No comments:
Post a Comment