Telephone Surveys And Consumer Market Research
One of the main advantages of telephone surveys versus other research methods for conducting consumer market research has historically been census matching. The concept of "census matching" refers to aligning respondent demographics as closely as possible with U.S. Census demographics for the applicable survey population. Client budgetary considerations can often play an important role in how census matching is applied for a given research study.The first step in designing a consumer market research study is determining whether census matching is needed. This depends on whether the study is focused on obtaining a representative sample from a nationwide, regional, metropoli
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