The Many Tools of Sales Promotion
Sales promotion tools can be varied. They can be aimed at different target audiences: the consumer, the sales team and the trade. Whoever they are targeted to, they have one common goal: to increase sales. Since the sales function is the most important functioning of any marketing activity, sales promotions have to be taken seriously and have to be part of the strategic marketing plan of the brand.
Let's take consumer-oriented sales promotions first. These can be a price-off which is the simplest, easiest and probably quickest way to get a buyer's attention. It makes a buyer pick up the product, because he thinks he's saving by doing so. A variation on this scheme is the more-for-less or a p
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