How Does Social Media Relate to Business Strategy?
"Own your own platform – don't rely on Facebook being in business in a year."
I recently watched a webinar hosted by Maddock Douglas on social media strategy, and the above quote in the presentation made me think about the place that social media has within overall business strategy. I'm relatively new to social media marketing myself, but the above quote reminds me of an article I read (Porter, Michael E., "Strategy and the Internet", pp 62-78, March 2001, Harvard Business Review) about the role of the internet in business strategy in the mid to late 1990s. I'll spare you the experience of reading it by providing a very brief and general summary. I hope you keep re
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