On internet, it's "affiliate marketing", what's it in real life?

Question by Fritz: On internet, it's "affiliate marketing", what's it in real life?
Let's consider the scenario in which a banking company need to get many customers but at the same time, that bank doesn't recruit nobody at that time. In other hands, it allows people to bring many unique customers who make the buy and generate some commissions for the affiliate. I'd like to know if

1) this kind of marketing does exist in real life?
2) if so, what is his name? also affiliate marketing or other?

thanks a lot


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