Print media industry will face future communications market changes - printing, media communications - Printing Industry
According to the U.S. printing market research agencies (PRIMIR) has released the latest survey report "media mix and its impact on the printing industry," shows the face of the printing industry and the media Marketing Communication environment in the coming three years will usher in great changes.
Report, as at the end of 2007, the U.S. media and marketing communications expenditure already exceeded 779 billion U.S. dollars, an average annual compound growth rate of 2%. Among them, Advertisement Media, the proportion of expenditure is only 32%, and since 2008 has declined for two consecutive years. In c
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