Not All Email Marketing Programs Are Created Equal

Not All Email Marketing Programs Are Created Equal

NOT ALL EMAIL MARKETING PROGRAMS ARE CREATED EQUAL Contrary to what you may think, email marketing remains an effective and COST effective method of staying in touch with people who want to hear from you. Remember, we're not talking about blasting out millions of emails to people who don't know you from Adam. That's considered SPAMMING. Effective email marketing is at the crux of RELATIONSHIP and PERMISSION marketing and is still effective when you email to people who volunteer to learn about what your business has to offer. According to alternative marketing guru and Squidoo founder, Seth Godin, "By talking only to volunteers, Permission Marketing guarantees that consumers

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