Community Marketing By Russell Brunson

Community Marketing By Russell Brunson

Before you start selling any product, you need to think about a few things.
1st - who is your target market? Many people fail because they don't ever
define a target market. If you don't know exactly who it is your going to sell to...
then you'll never make it in direct response marketing.
You see - with big companies, (think McDonalds or coke) they rely on brand
marketing. Where you throw something out and hope that a little of it sticks in
their customers mind when they are hungry or thirsty.
As direct response internet marketers, we aren't going after everyone. We
don't want to rely on brand marketing.
We want to know who our target market it, and then figure out ways to get our

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