Monday, 27 December 2010

What's a famous business case of "Off-label marketing"?

Question by Chuckles: What's a famous business case of "Off-label marketing"?
I'm looking for a business case, ideally ethical issue, of "off-label marketing".

Also, What is the US' law on "off-label marketing"?

Is there any foreign country where off-label marketing is legal or conditionally allowed?

Thank you very much!


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