Question by quackerjackets: What is meant by "Characteristics of the E-Market"? In terms of a Situational Analysis.?
I am in a University E-Marketing course and my group need to make an e-marketing plan for Epson Video Projectors. So far we are on the first step which is Situational Analysis. The first part to be resolved is "Characteristics of the E-Market." We are unsure what is meant by that since it is not usually included in normal marketing plans. Does it mean what ways Epson and its competitors are currently using IT, E.G, Internets, cell phones, TV??? Hopefully a Business/Marketing Major can tell us if we are on track or what needs to be found/researched to answer the question. Please give a example if you can. Thanks
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