The Many Types of Marketing Communication
Marketing is the process of implementing the 4P’s also known as the marketing mix (product, pricing, place also known as channels of distribution and promotion strategy) to satisfy the needs and wants of the company’s target market as well as to satisfy the overall company objectives. Each of these elements plays an integral role in the overall marketing strategy. In this brief article, we address the topic of Promotion, also known as Marketing Communication. Marketing communication involves looks at getting the message about your product or service to the target market. A company must select the most effective medium of communication in order to reach their target markets. Richa
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