Question by Sabba: Marketing help, please?
8. Which of the following is MOST LIKELY to be found in a production-oriented firm?
A. Agreements among departments about how to improve customer satisfaction
B. Making products that are easy to produce
C. Producing goods that exactly meet the customer's needs
D. A focus on profit rather than sales
E. None of the above
11. "Promotion" is NOT concerned with:
A. Creating billboard ads
B. Designing new products
C. Publicity
D. Television commercials
E. Personal selling
12. A "channel of distribution":
A. Usually has three members--a manufacturer, a distributor, and a retailer
B. Is any series of firms (or individuals) from producer to final user or consumer
C. Should be as short as possible
D.
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